Brothers Cider is a brand of pear cider originating in Somerset in South West England, available at music festivals, pubs, bars and stores across the United Kingdom. It is now available internationally in countries such as Turkey, Singapore and Australia.
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Brothers Drinks Co. Limited was started in 1992 by four Showering brothers, whose parents enjoyed great success with Babycham from the 1950s. It is based in Shepton Mallet, Somerset and employs 85 people.[1] Brothers' Cider is fermented and bottled on the former site of the Anglo-Bavarian Brewery, which was also the first place in the UK to brew lager style beer.
In 1995, Michael Eavis offered the Brothers space for a bar at the Glastonbury Festival, near the Jazz World Stage, but with sales restricted to Perry based drinks. When the offer of “Perry” was met with little understanding the Brothers would describe it as “like cider but made from pears” and after repeating this tens of thousands of times the short hand “Pear Cider” was introduced and understood. For the next ten years the Brothers' Bar became increasingly popular so that in 2005, due to the level of requests for the product from festival goers, Brothers was packaged and launched into pubs and the retail trade.
In 2009, Brothers Cider won a Cool Brand award at The Drum Marketing Awards.[2]
Brothers has expanded from their one site at the Glastonbury Festival to attend a number of live music events and festivals each year. These include events such as Big Beach Boutique, Creamfields and The Glade Festival. Brothers can also be found at international festivals such Peats Ridge in Australia.
Brothers Cider is available in a number of flavours: